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Taylor Swift
24 April 2024
Join the Taylor Swift trend
A stylist faces an enormous task in the midst of the tremendous ongoings of a popstar tour especially when that phenomenon is Taylor Swift and that tour is the Era Tour. Jewellery (and other goods) endorsed by the popstar help drive the global economy by attracting the attention of devoted Swifties. Like her words, each jewellery choice offers a distinct tale and her style spans from retro vibes to modern charm.
Her T-bar necklace is just such a piece, inspired by the retro charm of her great-great uncle’s pocket watch but worn in her own way. See our wide selection of T-bars below;
Image credits: Backgrid
Tap the OG fans with Timeless pieces
Taylor’s Fearless Era was defined by Sparkly dresses and romanticism. Recreate this style and use as inspiration for your traditional cubic zirconia collections. Here are some pieces selected from our list of best-selling items, these pieces have widespread appeal since they sell well in large quantities, throughout the year and in a number of outlets.
Draw in the Gen Z crowd
Taylor loves to cnnect with her fans by sharing personal stories. Symbolism is quite inherent to Taylor's fans and therefore, this would be an ideal time to showcase heart charms, elasticated bracelets and multicolored beads in line with the tradition of trading friendship bracelets at events and get-togethers.
These striking pieces look wonderful worn alone or stacked for festivals. They're perfect for any event.
Enhancing the Collection with more Versatile Jewellery
Multi-coloured jewellery has dynamic appeal and offers versatility, reflecting the bright and varied aspects of the customer's personality as well as creating eye-catching displays. Vibrant shimmering jewels create a sleek, modern appearance.
Colour has always been a key feature of Taylor's style- remember The Red tour? It's as lively as Swift's devoted fan base — an exuberant celebration of individuality.