Birthstones– why they are here to stay!

25 April 2022

Personalisation continues to be a key trend into 2022 and birthstones continue to top the sales charts, we continue to add new lines to our range to cater for demand and offer retailers maximum choice.

Birthstones aren’t just colourful but have a long history dating back to ancient times. The origins of this tradition can be traced all the way back to biblical times and the Book of Exodus. It describes the breastplate worn by Aaron, the first high priest of the Israelites. Today birthstones are linked with the 12 signs of the zodiac and our Gregorian calendar.

It is believed that birthstones possess virtues and attributes that can bring benefits and good luck to the wearer.

The CME Birthstone range offers you the chance to create colourful and eye-catching displays, with their added appeal of mystery and individuality, they offer an attractive chance to gain sales.

Today we see celebrities and Royalty all wearing birthstone gems.

Katy Perry recently made an impression with a statement amethyst necklace, but this isn’t anything new Prince Albert gave Queen Victoria a serpent style engagement ring in 1839 featuring an emerald bejewelled head which represents her birthday in May.

CME Director Howard Passell says, ‘ You cannot overestimate the value of offering collections that give customers the chance to purchase gifts that are meaningful and personal. For individuals too- as birthstones are linked to who we are and the moment in time when we were born’

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Our birthstone range offers a wide range of choice; necklaces, rings, bracelets, charms and pendants in Sterling silver and yellow gold-plate. The range is designed to be stylish but affordable and uses coloured CZ – we match the colours, not the precious gemstones.


Elegant birthstone bracelets for delicate elegance!

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Available in Sterling silver and yellow gold-plate H4765 (A to L)

For some fun why not add these birthstone teddy bears to your collection…

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Gorgeous teddy bear charms - H4389 (A to L)

The CME Bestsellers…

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Best-selling birthstone charms - H2276 (A to L)

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Hoop birthstone charm earrings - H4496 (A to L)

Create your own unique product lines!

Create your own ‘unique’ product line by adding a birthstone to a bracelet or earring or pair a birthstone with another personalised item such as a heart to showcase the full potential of the product.

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Stunning silver bead bracelet H4519-20 with August birthstone pendant H2276.H. Round belcher chain 2350-60 with July Birthstone pendant H2276/G and V letter pendant H4410/V.

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Yellow gold-plated bracelet H3841/Y and a September pendant H3106/I. A beautiful heart pendent H4217/S on a 36cm/14in yellow-gold plated diamond-cut anchor chain H1240-36 with a May birthstone pendant H3106/E.

Guide to birthstones – dates, colours and meanings

Here is a useful guide to the colours and meanings of birthstones.

?Month – Birthstones – Colours - Meanings

January – Garnet - Deep Red - Faith, Courage, Love

February – Amethyst – Purple - Protection, Elegance

March – Aquamarine - Light Blue - Hope, Bravery, Creativity

April – Diamond - Clear/White - Peace, Romance

May – Emerald – Green - Health, Fertility, Faithfulness

June - Pearl, Alexandrite - White/Light Purple - Calm, Luck, Self-Love

July – Ruby – Red - Strength, Good Fortune

August -Peridot, Spinel - Light Green - Relaxation, Revitalization

September – Sapphire - Deep Blue - Wisdom, Modesty

October - Opal, Tourmaline – Pink - Balance, Restoration

November – Topaz – Orange - Energy, Joy

December - Turquoise, Zircon, Tanzanite – Blue - Growth, Healing


Sales of birthstones are extremely strong at the moment and make a great addition to your online store or shop.

You can view the full range of birthstone jewellery available from CME by clicking here.