From subtle accessories to statement pieces, jewellery has always had the remarkable ability to transform how people look and feel. This special quality has helped the industry endure through recessions, making it a profitable and rewarding venture for artisan jewellery makers, passionate retailers, and family-run businesses.
However, with the continuing rise of online shopping, it’s never been more important to have a strong online presence. Not just to serve your loyal customers, but to introduce your brand to new shoppers from all around the world.
Having worked with a number of brands in the jewellery sector, I’m excited to share some tips to help you successfully sell your jewellery online. Whether you're just getting started or looking to boost your online sales, here are my top tips to help your business shine.