Personalisation continues to be a key trend into 2022 and birthstones continue to top the sales charts, we continue to add new lines to our range to cater for demand and offer retailers maximum choice.
Birthstones aren’t just colourful but have a long history dating back to ancient times. The origins of this tradition can be traced all the way back to biblical times and the Book of Exodus. It describes the breastplate worn by Aaron, the first high priest of the Israelites. Today birthstones are linked with the 12 signs of the zodiac and our Gregorian calendar.
It is believed that birthstones possess virtues and attributes that can bring benefits and good luck to the wearer.
The CME Birthstone range offers you the chance to create colourful and eye-catching displays, with their added appeal of mystery and individuality, they offer an attractive chance to gain sales.
Today we see celebrities and Royalty all wearing birthstone gems.
Katy Perry recently made an impression with a statement amethyst necklace, but this isn’t anything new Prince Albert gave Queen Victoria a serpent style engagement ring in 1839 featuring an emerald bejewelled head which represents her birthday in May.
CME Director Howard Passell says, ‘ You cannot overestimate the value of offering collections that give customers the chance to purchase gifts that are meaningful and personal. For individuals too- as birthstones are linked to who we are and the moment in time when we were born’
