27 April 2021
We have been looking at the fashion predictions for 2021 to shine a light on the jewellery that brides may come seeking to match their outfits. The pandemic has added extra challenge to such predictions with uncertainties around the allowable size of guest lists, so that weddings may be smaller, more intimate affairs. Outdoor weddings seem to be on the agenda for starters - which could be the full formal, hay bales, beach, or bohemian flavour events. Couples may opt for a sequel wedding with a small ceremony and then a big party later, so jewellery collections may need to offer versatility. Customers with bridal shops also tell us that brides want to buy jewellery that they can wear again and again.
Whatever the size of the event, brides will still want to be centre stage and accessorise their look to make their day memorable.
Dress designs also influence the style of jewellery in demand, and fashion writers this year suggest that popular necklines will include strapless, square- and halter-neck designs – so prepare to offer choices that complement the styles. Dresses may be shorter, too, giving the chance to introduce an ankle chain or two.
Lots to consider when building a bridal collection for the brides of 2021!
Simple modern – think sleek, simple sculptural gowns or tailored jumpsuits.
We have two suggestions for the minimalist bride which incorporates two jewellery trends we see developing this season:
Delicate is a design movement which is appearing more and more often. Adding dainty touches can offer choices that are pretty, affordable, and wearable.
[Rub-over CZ necklace R9063/C, Cubic zirconia star necklace, H2116-42, Butterfly drop earrings H4382/Y, 45cm Cube chain H4260-45, Pearl & White CZ Pendant R9072 on 2355-45, a diamond-cut curb, Heart necklace H4443-42]
For the bride who dares to be different and wants her accessories to make a statement. Ear pins certainly make a statement and are great for the after party when paired with an elegant tapered cuff and on-trend heavy link necklace.
Outdoor ceremonies with boho chic may appeal to the bride looking for a laid-back vibe. Pretty, informal jewellery pieces fit the bill; special, but also great for wearing anytime, anywhere.
Tradition with a twist
Romantic and traditional and yet very current.
Brides wanting to make their earrings a main feature may seek a range to help them create the artfully crafted ear. Options include studs, huggies and cuffs which add edge but with no piercing required!
Here the model wears a stunning diamond-cut collar H4201-43 which is a nod to the traditional but combined with fully accessorised ears with beaten push-throughs and a CZ ear cuff, which presents sleek and individual styling. The necklace has a matching bracelet, H4201-19.
These are delicate pieces with a vintage feel, perhaps not the obvious choice, but their intricate styling would elevate a romantic bridal gown.
Special offers with full-on glamour
Due to the lack of celebration events last year, we have some excellent special offer items that you might like to consider if forward planning for weddings or even, perhaps, festivities later in the year. These covetable, versatile pieces are great for any celebration and a glamourous choice for brides.
Pastel coloured dresses are on the agenda for brides in 2021.
Consider some pastel shaded jewellery options for your collection to offer choice for the brides who want to add just a touch of colour.
[Small crystal heart stud H3315/P, Pink pearl stud R6434/P, Purple CZ stud H2275/C, Purple crystal heart stud R9242/P, Lavender crystal flower stud R8551/L, Celtic drop L5460, 3-stud set L6872, Bracelet H3325/C. This bracelet is from our rainbow collection, but it's subdued tones are more pastel than bright, Rose gold ring H3240/C, Blue topaz and CZ halo pear drop pendant H4498.
Something old, something new, something borrowed, something blue
Many brides opt for jewellery to fulfil this tradition and synthetic sapphire pendants create a striking look whilst blue topaz has a gentler aesthetic. Birthstones are also a popular choice and are available in sets. (Type ‘blue’ into the search box of our website for other suggestions)
[Blue topaz and CZ pendant R9058/B, CZ pull-through hoops H4452/Y, Shell earrings R9249/B, Synthetic blue sapphire and CZ ring R7496/B, Blue M-O-P leaf R3740/B, Locket 4892, Synthetic sapphire and CZ pendant R7499/S, Blue opal push though H4454/Y, Birthstone H3106/C]
For the bridesmaids
Nothing says thank you like jewellery – it lasts forever and creates a lasting memory.
Florals are featuring on fabrics and design for 2021 and, as flowers have an everlasting appeal as inspiration for jewellery, we are suggesting this as a possible theme for bridesmaids' gifts.
For the little ones, a cute set.
For the more sophisticated